Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an
There seem to be an awful lot of people able to speak about their products and ideas on TV and radio. Have you ever wondered
Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time,
Once your press release is written, it must be distributed. As I’ve discovered from conversations with clients, there is a lot of interest and misunderstanding
Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot
FYI: This post is based on a video we just did, so if you’re the TL/DR type, just click here. Getting press can be
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