Book Review: The Brand Mapping Strategy, by Karen Tiber Leland

Karen Tiber Leland has built her career, and a business, by helping CEOs, executives, and entrepreneurs build effective personal brands. Her work also encompasses the broader challenge of corporate branding. Her book, The Brand Mapping Strategy, offers insights into the branding process. It also provides a great deal of practical guidance for reaching personal branding […]

Book Review: Renegade Marketing

Book Review: Renegade Marketing | Comms Factory

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes to succeed in marketing a corporate brand. Neisser, an experienced marketing consultant and “Chief Marketing Renegade” at Renegade, the marketing firm he founded, has a lot of valuable ideas to […]

What Is a Press Release and How It Helps Boost Your SEO

What Is a Press Release and How It Helps Boost Your SEO | Comms Factory

There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. What is a press release? This article explains it for you. In years past, a press release would be sent […]

The Seven Benefits of Effective Press Release Distribution

Press Release Distribution - Comms Factory

Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]