Book Review: Renegade Marketing

Book Review: Renegade Marketing | Comms Factory

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes to succeed in marketing a corporate brand. Neisser, an experienced marketing consultant and “Chief Marketing Renegade” at Renegade, the marketing firm he founded, has a lot of valuable ideas to […]

What Is a Press Release and How It Helps Boost Your SEO

What Is a Press Release and How It Helps Boost Your SEO | Comms Factory

There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. In years past, a press release would be sent to newspapers and radio and television stations to create interest in […]

The Seven Benefits of Effective Press Release Distribution

Press Release Distribution - Comms Factory

Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]