Karen Tiber Leland has built her career, and a business, by helping CEOs, executives, and entrepreneurs build effective personal brands. Her work also encompasses the broader challenge of corporate branding. Her book, The Brand Mapping Strategy, offers insights into the branding process. It also provides a great deal of practical guidance for reaching personal branding […]
A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to have a well-thought-out crisis communication strategy in place. One of the most effective tools to help you manage the situation is the press release. In this blog post, we will […]
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes to succeed in marketing a corporate brand. Neisser, an experienced marketing consultant and “Chief Marketing Renegade” at Renegade, the marketing firm he founded, has a lot of valuable ideas to […]
There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. What is a press release? This article explains it for you. In years past, a press release would be sent […]
Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]
