A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to have a well-thought-out crisis communication strategy in place. One of the most effective tools to help you manage the situation is the press release. In this blog post, we will […]
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes to succeed in marketing a corporate brand. Neisser, an experienced marketing consultant and “Chief Marketing Renegade” at Renegade, the marketing firm he founded, has a lot of valuable ideas to […]
There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. What is a press release? This article explains it for you. In years past, a press release would be sent […]
Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]
