Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time, though, you have to call them. You can get on radio and TV if you have an idea for a segment that’s interesting to a show’s audience. This means preparing what we call a “segment query,” a pitch that showcases how you will entertain and inform their audience. This video breaks down the segment query and how it can help you get your brand on the air.
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