Press Releases for the Music Business

I get asked a lot about doing press releases for musical acts and other music industry businesses. I think this is an important topic because there is a fair amount of misinformation out there, a lot of well-intentioned advice like “You have to write a press release for your band!” that may not be right […]

Press Releases and Restaurant Marketing

Should I do a press release for my new restaurant? I get asked this question a lot, and the answer is usually, “Yes, but…” Public relations can be an effective component of a restaurant marketing plan, but success is not guaranteed. Success depends on execution. This video offers insights based on experience, including a lot […]

Press Release Examples: Sales & Marketing

This is the next in my series of videos offering press release examples. Today, we’re going to look at a press release for sales and marketing. It provides a refresher on the standard elements of a press release, along with some specific tips on how an effective sales and marketing press release is constructed.   […]

Insider Secrets: How to Reach Reporters in the Digital Age

How can you reach reporters to tell your story in the press? This video offers insider secrets on how to reach reporters. It describes some little-known “secret sauce” tips for #publicrelation in this digital age, when the old rules are increasingly irrelevant.

I Want to Be on CNN, FOX, CBS, NBC, and ABC… Okay…

I am getting asked at least twice a day now, “Can you get me onto FOX, CNN, ABC, CBS, and NBC?” The answer is almost certainly “no,” and that’s not just me. Some stories are worthy of major news networks, but the vast majority are not. This video explains why, and how it is possible, […]

How To Reach Reporters: 3 Things to Know If you want press coverage for your business, your book, yourself… you need to reach reporters. This is not easy, but it is possible. You have to be relevant. You have to be fascinating. You have to be appropriate… this video explains how.

PR Strategies for Entrepreneurs

If you’re launching a new business, first, congratulations! That takes guts. #publicrelations can be a useful way to promote your new venture. This video offers some insights into how the process works. It also highlights how PR is about achieving business goals, and how various PR strategies can help you achieve those goals. The video […]

How to Distribute Your Press Release: A Step-by-Step Guide

What does it mean to distribute your press release? This is a frequent question and the source of much confusion. In this video, I explain that there are two basic types of #pressreleasedistribution. There distribution/syndication, such as what you get with #prnewswire or #businesswire. Then, there is media outreach, which involves submitting your press release […]

How to Distribute a Press Release

Press release distribution is a confusing topic for many people. And, why would anyone outside the PR field know how to distribute a press release, anyway? It’s not that complicated, really, and in this video I show you how you can distribute a press release yourself. I show the example of EIN Press Wire, a […]