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I get asked a lot about doing press releases for musical acts and other music industry businesses. I think this is an important topic because there is a fair amount of misinformation out there, a lot of well-intentioned advice like “You have to write a press release for your band!” that may not be right […]
This video tries to answer the question “How do I write the perfect press release to get maximum media coverage?” The answer is not so simple. There is no perfect press release. There is only your perfect press release—one that delivers your special news in the most compelling way possible. The video includes live editing […]
Should I do a press release for my new restaurant? I get asked this question a lot, and the answer is usually, “Yes, but…” Public relations can be an effective component of a restaurant marketing plan, but success is not guaranteed. Success depends on execution. This video offers insights based on experience, including a lot […]
This is the next in my series of videos offering press release examples. Today, we’re going to look at a press release for sales and marketing. It provides a refresher on the standard elements of a press release, along with some specific tips on how an effective sales and marketing press release is constructed. […]
How can you reach reporters to tell your story in the press? This video offers insider secrets on how to reach reporters. It describes some little-known “secret sauce” tips for #publicrelation in this digital age, when the old rules are increasingly irrelevant.
I am getting asked at least twice a day now, “Can you get me onto FOX, CNN, ABC, CBS, and NBC?” The answer is almost certainly “no,” and that’s not just me. Some stories are worthy of major news networks, but the vast majority are not. This video explains why, and how it is possible, […]
How To Reach Reporters: 3 Things to Know If you want press coverage for your business, your book, yourself… you need to reach reporters. This is not easy, but it is possible. You have to be relevant. You have to be fascinating. You have to be appropriate… this video explains how.
If you’re launching a new business, first, congratulations! That takes guts. #publicrelations can be a useful way to promote your new venture. This video offers some insights into how the process works. It also highlights how PR is about achieving business goals, and how various PR strategies can help you achieve those goals. The video […]
What does it mean to distribute your press release? This is a frequent question and the source of much confusion. In this video, I explain that there are two basic types of #pressreleasedistribution. There distribution/syndication, such as what you get with #prnewswire or #businesswire. Then, there is media outreach, which involves submitting your press release […]
Press release distribution is a confusing topic for many people. And, why would anyone outside the PR field know how to distribute a press release, anyway? It’s not that complicated, really, and in this video I show you how you can distribute a press release yourself. I show the example of EIN Press Wire, a […]
