If you’re trying to figure out the best way to get media exposure for your business, chances are you’re hearing some confusing and potentially contradictory advice about hiring a public relations firm. Some might say that the traditional practice of retaining a full-service PR firm is old fashioned and no longer necessary. However, while many […]
Do reporters want to hear your story? Yes and no. Reporters do need great stories and sources. However, they’re also absolutely overwhelmed with media pitches – they may get hundreds every day. How can you stand out? How can you get a reporter’s attention? This video explains how to create an effective “media hook,” an […]
Certain topics are off limits for press release distribution. These include adult subjects, supplements, gambling, guns and more. For a variety of reasons, the news sites that syndicate press releases will not allow press releases on these topics. In this public relations tips and tricks video, Hugh Taylor of Comms Factory explains what this means, […]
What does it take to do PR the right way? This video kicks off a series of public relations do’s and don’ts—offering tips on what to do if you want to get (the right kind) of media coverage, and what to avoid.
Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an overview of public relations strategies, focusing on the key execution tactic of landing the media pitch.
Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time, though, you have to call them. You can get on radio and TV if you have an idea for a segment that’s interesting to a show’s audience. This means preparing […]
Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot of vendor hype (and sometimes even misleading promotion) around press release distribution. To help you become a well-educated consumer of press release distribution services, in this video I offer 5 […]
What does it take to do startup public relations right? Here are five tips from Hugh Taylor, CEO of Comms Factory, who has done PR for startups backed by such major venture funds as Draper Fisher Jurvetson and Redpoint Ventures. In this video, Taylor talks about the value of waiting until you’re ready, building your […]
What does a public relations executive do all day? In this video, we take you through a day in the life of a public relations professional. It covers regular tasks like checking the news, check for mentions of your company, managing ongoing PR projects and keeping your public relations plan up to date. We also […]