Yogi Berra once said, “When you come to the fork in the road, take it.” He could have been describing the dilemma that entrepreneurs face when searching for, and then hiring an affordable public relations firm. It’s a confusing process, even if you already have some sense of how PR works. If you are not […]
You’ve written a great press release. Now what? For bootstrapped founders, paying $400–$800 per release through premium wire services feels like lighting money on fire. The good news: you can get meaningful distribution without the sticker shock. Here’s how. 1. Use Free Distribution Platforms First Before spending a dime, tap free services like PRLog, OpenPR, […]
If you own a business that relies on local customers, you may believe your business will benefit from local media coverage. For instance, if you run an auto parts store, an article profiling your business in the local newspaper can raise awareness and bring customers to your door, or perhaps your website. The question you […]
I often get asked if a press release can help with search engine optimization (SEO). A related question is, “Does press release distribution help your SEO?” The best answer to the question “Do press releases help with SEO?” is, “Yes, but…” I know. It’s not very satisfying, but it’s reality. Let’s explore this issue, because […]
We often get asked, “What is the best press release format?” This article explores the issue and offers some insights into why press release formatting matters, what your options are, and how you might want to approach the topic. What do people mean when they talk about press release formatting? What is press release […]
If you run your own business, and you believe that getting media attention will help your business grow by attracting customers or burnishing your reputation, you may conclude that you need a publicist. How do you get from “I need a publicist” to getting your business covered by the press? This article explores some of […]
Let’s see if this sounds right: You want your business to get covered in the press, but you’re not sure how to make that happen? Well-meaning colleagues offer advice ranging from “hire a PR firm” to “find a freelance PR person” to “get a publicist?” If you’re confused about what these terms mean, and what […]
We get asked this question every day: “If you write a press release for me, will it increase traffic to my website?” The frustrating answer, as in so many marketing dialogues, is, “It depends.” The content of the press release matters for traffic, as well as what you do with it. Obviously. Writing a press […]
Some of the best—and worst—conversations I have had with prospective clients start with the phrase, “I need a press release.” In some cases, the client knows exactly what he or she wants, and I am more than happy to write a press release for them, distribute it, and so forth. Often, though, the inquiry comes […]
Has anyone ever told you that you’re “the best kept secret” in your field? It’s a compliment, but also a bit of feedback that you haven’t done a good job of promoting yourself. Let’s say you’re a business consultant, and you would be busier if more corporations knew about you. That would be nice, right? […]
Comms Factory is a new kind of public relations firm. We serve the unique publicity needs of entrepreneurs, small businesses, medical practices, non-profits, artists, authors, and musicians. Unlike retainer-based PR firms, we work on a pay-as-you-go basis, with fixed-price gigs for press release writing, distribution, and media outreach.
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