Leveraging Muck Rack to Get Press Coverage for a Music Awards Show

I originally said no. When my longtime friend and colleague, Mitchell Cohen, asked if I could do public relations for the 10th annual Ameripolitan Country Music Awards, which he was producing, I said I was not sure I could get them the media attention they wanted. The show, set to take place in Austin, Texas […]

How to Localize Your Press Releases for Different Geographical Markets

Distributing a press release internationally can help spread the word about your company or products across borders. However, directly translating a release may not resonate well in all markets. To be effective, press releases need to be localized to align with the culture, preferences, and media landscape of each target country.   Follow these steps […]

How to Measure the Success of Your Press Release Campaigns

Sending out press releases is a common public relations tactic used by businesses, organizations and individuals to get media coverage and promote news. But how can you tell if your press release campaign is successful?   Here are some tips for measuring the impact and results of your press releases:   Track Media Pickup and […]

The Importance of Headlines in Press Releases: How to Make Yours Stand Out

The headline is one of the most important parts of a press release. It’s often the first thing journalists and readers see, so you need to make it count. An effective headline grabs attention and succinctly conveys the main message of your release.   When writing headlines for press releases, keep these tips in mind: […]

Effective Strategies to Pitch Your Press Release to Journalists and Media Outlets

In public relations and communications, navigating a company’s message through the fast-paced river of information can be akin to steering a ship through a storm. Amid this turmoil, the trusty old press release steadfastly holds its ground as an indispensable beacon guiding your news to the shore of public attention. Yet, the influx of information […]

The Role of Press Releases in Modern Marketing Strategies

Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to believe that traditional methods like press releases have become outdated. However, press releases still hold a crucial place in modern marketing strategies. This article aims to shed light on the […]

Dealing with Forbidden Topics in Public Relations

Ready for some serious PR truth bombs? In this article, you will learn all about what you can and cannot say in the world of public relations. Let us start with a scenario: Imagine that a business has all the specs: a market-leading product, an awesome team that is passionate about the company’s mission, service […]

HARO: A Useful and Important PR Tool

Meet HARO; it’s like a press release but flipped in reverse. HARO (or Help A Reporter Out) is a free online subscription service that connects reporters with PR teams and experts. HARO (at helpareporter.com) is run by Cision, the company that operates the PR Newswire press release distribution business and the Cision media database service. […]