It’s time to write another blog that answers the questions I get asked the most frequently: Today, I reply to a perennial favorite: “Can you place an article for me in the New York Times or Business Insider?” The answer is no, but if I left it there, this blog post would only be 42 […]
I originally said no. When my longtime friend and colleague, Mitchell Cohen, asked if I could do public relations for the 10th annual Ameripolitan Country Music Awards, which he was producing, I said I was not sure I could get them the media attention they wanted. The show, set to take place in Austin, Texas […]
Distributing a press release internationally can help spread the word about your company or products across borders. However, directly translating a release may not resonate well in all markets. To be effective, press releases need to be localized to align with the culture, preferences, and media landscape of each target country. Follow these steps […]
Sending out press releases is a common public relations tactic used by businesses, organizations and individuals to get media coverage and promote news. But how can you tell if your press release campaign is successful? Here are some tips for measuring the impact and results of your press releases: Track Media Pickup and […]
The headline is one of the most important parts of a press release. It’s often the first thing journalists and readers see, so you need to make it count. An effective headline grabs attention and succinctly conveys the main message of your release. When writing headlines for press releases, keep these tips in mind: […]
In public relations and communications, navigating a company’s message through the fast-paced river of information can be akin to steering a ship through a storm. Amid this turmoil, the trusty old press release steadfastly holds its ground as an indispensable beacon guiding your news to the shore of public attention. Yet, the influx of information […]
Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to believe that traditional methods like press releases have become outdated. However, press releases still hold a crucial place in modern marketing strategies. This article aims to shed light on the […]
A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to have a well-thought-out crisis communication strategy in place. One of the most effective tools to help you manage the situation is the press release. In this blog post, we will […]
Press release distribution is essential to any public relations or marketing strategy. A well-written press release can help generate media coverage, increase brand awareness, and ultimately drive sales or conversions. However, with so much content being published on a daily basis, it can be challenging to make sure your press release stands out and reaches […]
Ready for some serious PR truth bombs? In this article, you will learn all about what you can and cannot say in the world of public relations. Let us start with a scenario: Imagine that a business has all the specs: a market-leading product, an awesome team that is passionate about the company’s mission, service […]
