How Can My Business Benefit from Press Releases?

How Can My Business Benefit from Press Releases? | Comms Factory

From mom-and-pop companies to corporations, and every type of business in between, including start-ups and even writers and other artists interested in publicizing their works, Comms Factory provides a range of public relations and content marketing services for them. One of the most effective communications tools we’ve provided on behalf of businesses is the press […]

Press Release Writing and Distribution: The Ultimate Guide for 2022

Press Release Writing Service | 500 Word Press Release | Comms Factory

Press release distribution is a highly effective way to achieve marketing and communications objectives. A professionally written press release can build brand awareness and generate media coverage, creating new audiences and customers. Hiring a professional press release writer is an important key to success before distribution, as there are editorial guidelines that must be met […]

Landing a client on local news

Landing a client on local news | Comms Factory

My Little Outfit, a business that sells “gently loved” children’s clothes, entered a partnership with a non-profit that helps homeless families to provide homeless mothers with baby clothes. We worked with My Little Outfit to craft a media query that suggested an on-air segment about helping moms in need during the holiday season. Courtney Kanner […]

What Is a Press Release and How It Helps Boost Your SEO

What Is a Press Release and How It Helps Boost Your SEO | Comms Factory

There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. In years past, a press release would be sent to newspapers and radio and television stations to create interest in […]

The Seven Benefits of Effective Press Release Distribution

Press Release Distribution - Comms Factory

Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]

Getting to Success with the Public Relations Pitch

A recent study of Muck Rack’s Public Relations Management (PRM) Platform can be described simply as PR gold. Its findings are enlightening and counterintuitive. They can save time and handwringing. Best of all, the PR Pro equipped with these facts and stats is sure to impress a boss or two. You can throw your preconceived […]

Book Review: Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line

Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman, provides deep insights and practical advice for anyone who needs crisis public relations. And, who might that be? Well, everyone, according to Nierman. He’s right, of course. Every business, and certainly every famous person, will have a public crisis that […]

How to Write a Press Release for a Book

We often get asked about how to write a press release for a book. In some cases, it’s more about how to write an author press release, but whether it’s for a publisher or an author, the process is similar. Here are some basic characteristics that define a good book press release. Avoids sounding like […]

How To Write a Press Release: The 7 Ground Rules

This is part of our ongoing series of articles on how to write a press release. As we explain in our course on how to write press releases and get publicity, a press release is a distinct form of writing. It’s not marketing. Nor is it journalism. It’s sort of a hybrid of the two, […]

Business Exponential: Spreading the Word about Getting Paid in Full

Nina L. Kaufman, Esq., an award-winning attorney and an SBA Small Business Champion, is Founder/CEO of Business Exponential, a consultancy that offers tools, resources and programs for entrepreneurs and small businesses. One of her most recent offerings is a program called Keep 100% of Your Fee. This toolkit empowers knowledge professionals to get paid in […]