When navigating public relations, it’s a good idea to have a clear strategy and follow it. Aligning your PR process and business objectives is a good start. A public relations strategy is a systematic, planned process of messaging and media outreach. Are you thinking, “We need press” or “It’s time to send out press releases?” […]
There seem to be an awful lot of people able to speak about their products and ideas on TV and radio. Have you ever wondered how people like authors, clothing designers or even hobbyists get a spot? It’s one of many public relations basics we will explore in this blog. Specifically, a PR aspect known […]
Once your press release is written, it must be distributed. As I’ve discovered from conversations with clients, there is a lot of interest and misunderstanding regarding press release distribution. Vendors often hype it and, in many cases, promote the process in misleading ways. To navigate through press release distribution, it helps to become well-educated. In […]
FYI: This post is based on a video we just did, so if you’re the TL/DR type, just click here. Getting press can be challenging for any startup. Despite how enthusiastic you are about your company, the market may be more excited about the high rollers. But with a little time, you can figure […]
What do you do all day if you are a public relations executive? Is your role simply to generate publicity and communicate to the media about a person or business? Well, there’s more to it than that. In this article, we will explore a day in the life of a public relations executive. Check […]
For anyone launching a new business, or who wants to grow and increase web traffic, it is important to understand the importance of press release writing in 2022. Whether you write a press release yourself or use press release services and press release distribution, the important thing is for the world to get to know […]
From mom-and-pop companies to corporations, and every type of business in between, including start-ups and even writers and other artists interested in publicizing their works, Comms Factory provides a range of public relations and content marketing services for them. One of the most effective communications tools we’ve provided on behalf of businesses is the press […]
Press release writing and distribution are highly effective ways to achieve marketing and communications objectives. A professionally written press release can build brand awareness and generate media coverage, creating new audiences and customers. Hiring a professional press release writer is an important key to success before distribution, as there are editorial guidelines that must be […]
My Little Outfit, a business that sells “gently loved” children’s clothes, entered a partnership with a non-profit that helps homeless families to provide homeless mothers with baby clothes. We worked with My Little Outfit to craft a media query that suggested an on-air segment about helping moms in need during the holiday season. Courtney Kanner […]
There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. What is a press release? This article explains it for you. In years past, a press release would be sent […]
