5 Reasons Your Might Need a Full-Service Public Relations Firm

If you’re trying to figure out the best way to get media exposure for your business, chances are you’re hearing some confusing and potentially contradictory advice about hiring a public relations firm. Some might say that the traditional practice of retaining a full-service PR firm is old fashioned and no longer necessary. However, while many […]

Dealing with Forbidden Topics in Public Relations

Ready for some serious PR truth bombs? In this article, you will learn all about what you can and cannot say in the world of public relations. Let us start with a scenario: Imagine that a business has all the specs: a market-leading product, an awesome team that is passionate about the company’s mission, service […]

HARO: A Useful and Important PR Tool

Meet HARO; it’s like a press release but flipped in reverse. HARO (or Help A Reporter Out) is a free online subscription service that connects reporters with PR teams and experts. HARO (at helpareporter.com) is run by Cision, the company that operates the PR Newswire press release distribution business and the Cision media database service. […]

Public Relations Tips and Tricks – Part II: Nailing the Media Hook

Do reporters want to hear your story? Yes and no. Reporters do need great stories and sources. However, they’re also absolutely overwhelmed with media pitches – they may get hundreds every day. How can you stand out? How can you get a reporter’s attention? This video explains how to create an effective “media hook,” an […]

Public Relations Tips and Tricks – Part I: Forbidden Topics

Certain topics are off limits for press release distribution. These include adult subjects, supplements, gambling, guns and more. For a variety of reasons, the news sites that syndicate press releases will not allow press releases on these topics. In this public relations tips and tricks video, Hugh Taylor of Comms Factory explains what this means, […]

Public Relations Strategies: Landing the Pitch

When navigating public relations, it’s a good idea to have a clear strategy and follow it. Aligning your PR process and business objectives is a good start. A public relations strategy is a systematic, planned process of messaging and media outreach. Are you thinking, “We need press” or “It’s time to send out press releases?” […]

Public Relations Do’s and Don’ts – Part I

What does it take to do PR the right way? This video kicks off a series of public relations do’s and don’ts—offering tips on what to do if you want to get (the right kind) of media coverage, and what to avoid.

Public Relations Strategies: Landing the Pitch

Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an overview of public relations strategies, focusing on the key execution tactic of landing the media pitch.