Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot of vendor hype (and sometimes even misleading promotion) around press release distribution. To help you become a well-educated consumer of press release distribution services, in this video I offer 5 things you need to know about distributing your press release:
- #1 – There are 3 ways to distribute a press release. Find out what they are.
- #2 – Figure out your goals for press release distribution
- #3 – Understand the process, and what’s possible
- #4 – Press release pickups vs. press coverage
- #5 – Don’t distribute if you don’t have a reason