When navigating public relations, it’s a good idea to have a clear strategy and follow it. Aligning your PR process and business objectives is a
What does it take to do PR the right way? This video kicks off a series of public relations do’s and don’ts—offering tips on what
Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an
There seem to be an awful lot of people able to speak about their products and ideas on TV and radio. Have you ever wondered
Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time,
Once your press release is written, it must be distributed. As I’ve discovered from conversations with clients, there is a lot of interest and misunderstanding
