Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes
There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a
Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to
A recent study of Muck Rack’s Public Relations Management (PRM) Platform can be described simply as PR gold. Its findings are enlightening and counterintuitive. They
Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman, provides deep insights and practical advice for anyone who needs
We often get asked about how to write a press release for a book. In some cases, it’s more about how to write an author
