
The Role of Press Releases in Modern Marketing Strategies
Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to
Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to
Karen Tiber Leland has built her career, and a business, by helping CEOs, executives, and entrepreneurs build effective personal brands. Her work also encompasses the
In an era where digital communication is the norm, the role of Search Engine Optimization (SEO) in press releases cannot be overstated. SEO is no
A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to
People frequently ask me, “Can you publish an article about me in the Wall Street Journal?” or “Can you publish an article I wrote in
Press release distribution is essential to any public relations or marketing strategy. A well-written press release can help generate media coverage, increase brand awareness, and