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Press Releases for Crowdfunding Campaigns

Should you write a press release for a crowdfunding campaign? Should you do public relations and write a press release for a Kickstarter campaign? I get asked these questions a lot. This video offers some guidance on this tricky subject. The short answer is no, press releases don’t help much with crowdfunding, mostly because reporters don’t like to write about Kickstarter and the like—because the news hasn’t actually happened yet. But, there are ways to approach the media and get press coverage for a crowdfunding campaign. This video offers some insights into how to make that happen.