Time was, you had to retain a public relations (PR) firm for $15,000 a month if you wanted to get PR for your small business. This is no longer the case, for many reasons. Today, you can do most or all of your own PR. This video explains how to do it. You may need the help of some low cost freelancers (like us), but for the most part, you can get media exposure for your small business by yourself.