There is nothing as cost-effective as a professionally written press release to attract media attention or to make an official announcement, but there is a mixture of art and experience needed to get it right. What is a press release? This article explains it for you. In years past, a press release would be sent […]
Press releases can be a cost-effective method for reaching your target audience and enhancing your branding and visibility. Press releases give people a way to find you and become your customers. Distribution is the process of taking a well-written press release and getting it in front of the right people. You can distribute a press […]
A recent study of Muck Rack’s Public Relations Management (PRM) Platform can be described simply as PR gold. Its findings are enlightening and counterintuitive. They can save time and handwringing. Best of all, the PR Pro equipped with these facts and stats is sure to impress a boss or two. You can throw your preconceived […]
Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman, provides deep insights and practical advice for anyone who needs crisis public relations. And, who might that be? Well, everyone, according to Nierman. He’s right, of course. Every business, and certainly every famous person, will have a public crisis that […]
We often get asked about how to write a press release for a book. In some cases, it’s more about how to write an author press release, but whether it’s for a publisher or an author, the process is similar. Here are some basic characteristics that define a good book press release. Avoids sounding like […]
This is part of our ongoing series of articles on how to write a press release. As we explain in our course on how to write press releases and get publicity, a press release is a distinct form of writing. It’s not marketing. Nor is it journalism. It’s sort of a hybrid of the two, […]
Nina L. Kaufman, Esq., an award-winning attorney and an SBA Small Business Champion, is Founder/CEO of Business Exponential, a consultancy that offers tools, resources and programs for entrepreneurs and small businesses. One of her most recent offerings is a program called Keep 100% of Your Fee. This toolkit empowers knowledge professionals to get paid in […]
Getting your story into the media almost always requires reaching out and contacting reporters. Once in a while, a reporter will see a press release that comes “over the wire” from a news service and write about it. That is not the norm, especially for small businesses. Instead, reporters write about companies when someone comes […]
The phrase “Press Kit” makes me think of John Oliver, who might describe it as “A collection of digital files that has nothing to do with ‘press’ or ‘kit.’” As with so many other concepts whose names have long outlived their actual meaning, the press kit is a staple of public relations that has changed […]
