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Articles vs. Press Releases: Why I can’t “place an article” for you

I frequently get asked “Can you place an article on the New York Times” or some other major media site. It’s an understandable question, because most people don’t have a good sense of how the #PR process works, and why would they? It’s an esoteric field. This video offers an explanation. The simple answer is “no.” Reporters write articles. #Pressreleases are news announcements you send to them—perhaps getting them interested in writing an article about you. There are ways to get featured in news articles. That’s what public relations is all about, but generally, a #publicist like me can’t just “place” an article in the media.

Watch video here: