Do reporters want to hear your story? Yes and no. Reporters do need great stories and sources. However, they’re also absolutely overwhelmed with media pitches – they may get hundreds every day. How can you stand out? How can you get a reporter’s attention? This video explains how to create an effective “media hook,” an engaging query, typically an email subject line, that gets the reporter “hooked” on what you have to say. Learn public relations tips and tricks for standing out in the crowd.