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Public Relations and Book Promotion: 3 Tough Lessons that Authors Will Be Happy to Learn

Should you promote your book in the media? The easy answer is “yes,” but the reality is not so simple. In this video, an experienced publicist shares his experiences and insights into what it takes to do successful book promotion in the press. Press releases for books are not always the answer. This video offers three tough lessons, but ones that every author should understand before spending money on book promotion. PR is not always the best approach to promoting a book.