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Can AI write a press release? Can ChatGPT write a press release? We put this proposition to the test, comparing a press release we wrote for a client with the output of a free AI press release generator – feeding it the same information we got from our client. The results are pretty impressive, we […]
I frequently get asked “Can you place an article on the New York Times” or some other major media site. It’s an understandable question, because most people don’t have a good sense of how the #PR process works, and why would they? It’s an esoteric field. This video offers an explanation. The simple answer is […]
Professional Services for Public Relations Firms Comms Factory works with many small PR firms and solo PR practitioners, serving as an extra pair of helping hands. We write press releases for you to save you time. We help you meet tight deadlines when you’re overloaded with work. We are always anonymous. No one knows […]
People frequently ask me, “Can you publish an article about me in the Wall Street Journal?” or “Can you publish an article I wrote in the New York Times or on Yahoo News?” The fast answer is, “No.” This video takes the question a little further, sharing three things you should know about what it […]
If you’re trying to figure out the best way to get media exposure for your business, chances are you’re hearing some confusing and potentially contradictory advice about hiring a public relations firm. Some might say that the traditional practice of retaining a full-service PR firm is old fashioned and no longer necessary. However, while many […]
Do reporters want to hear your story? Yes and no. Reporters do need great stories and sources. However, they’re also absolutely overwhelmed with media pitches – they may get hundreds every day. How can you stand out? How can you get a reporter’s attention? This video explains how to create an effective “media hook,” an […]
Certain topics are off limits for press release distribution. These include adult subjects, supplements, gambling, guns and more. For a variety of reasons, the news sites that syndicate press releases will not allow press releases on these topics. In this public relations tips and tricks video, Hugh Taylor of Comms Factory explains what this means, […]
What does it take to do PR the right way? This video kicks off a series of public relations do’s and don’ts—offering tips on what to do if you want to get (the right kind) of media coverage, and what to avoid.
