If you’re trying to figure out the best way to get media exposure for your business, chances are you’re hearing some confusing and potentially contradictory advice about hiring a public relations firm. Some might say that the traditional practice of retaining a full-service PR firm is old fashioned and no longer necessary. However, while many new options exist, the reality is that a full-service publications firm may be the best choice under certain business conditions. This video explores 5 reasons why hiring a full-service PR firm is a good idea. It covers issues like focus on your account, depth of experience at the agency, crisis PR and more.