Do reporters want to hear your story? Yes and no. Reporters do need great stories and sources. However, they’re also absolutely overwhelmed with media pitches – they may get hundreds every day. How can you stand out? How can you get a reporter’s attention? This video explains how to create an effective “media hook,” an […]
Certain topics are off limits for press release distribution. These include adult subjects, supplements, gambling, guns and more. For a variety of reasons, the news sites that syndicate press releases will not allow press releases on these topics. In this public relations tips and tricks video, Hugh Taylor of Comms Factory explains what this means, […]
When navigating public relations, it’s a good idea to have a clear strategy and follow it. Aligning your PR process and business objectives is a good start. A public relations strategy is a systematic, planned process of messaging and media outreach. Are you thinking, “We need press” or “It’s time to send out press releases?” […]
What does it take to do PR the right way? This video kicks off a series of public relations do’s and don’ts—offering tips on what to do if you want to get (the right kind) of media coverage, and what to avoid.
Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an overview of public relations strategies, focusing on the key execution tactic of landing the media pitch.
There seem to be an awful lot of people able to speak about their products and ideas on TV and radio. Have you ever wondered how people like authors, clothing designers or even hobbyists get a spot? It’s one of many public relations basics we will explore in this blog. Specifically, a PR aspect known […]
Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time, though, you have to call them. You can get on radio and TV if you have an idea for a segment that’s interesting to a show’s audience. This means preparing […]
Once your press release is written, it must be distributed. As I’ve discovered from conversations with clients, there is a lot of interest and misunderstanding regarding press release distribution. Vendors often hype it and, in many cases, promote the process in misleading ways. To navigate through press release distribution, it helps to become well-educated. In […]
Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot of vendor hype (and sometimes even misleading promotion) around press release distribution. To help you become a well-educated consumer of press release distribution services, in this video I offer 5 […]
FYI: This post is based on a video we just did, so if you’re the TL/DR type, just click here. Getting press can be challenging for any startup. Despite how enthusiastic you are about your company, the market may be more excited about the high rollers. But with a little time, you can figure […]
