Low-Cost PR: Getting Media Exposure on a Shoestring Budget
Boost your brand with affordable PR services. Get media exposure on a budget with these proven strategies for entrepreneurs & small businesses.
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Get Featured: Master Media Pitching for Your Small Business
Want to get your small business in the news? Learn the art of media pitching and connect with journalists for press coverage. Boost your brand today!
Boost Your SEO with Press Release Distribution: The 2026 Guide
Learn how press release distribution can boost your SEO in 2026. Discover AI-powered strategies to enhance online visibility and build brand authority.
Crafting the Perfect Pitch: Email Templates for Media Success
Boost your PR game! Get email templates for effective media pitching. Grab journalist attention and secure coverage for your business. Start today!
When Clients Ask If I Can Place an Article in a Major Media Outlet
It’s time to write another blog that answers the questions I get asked the most frequently: Today, I reply to a perennial favorite: “Can you place an article for me in the New York Times or Business Insider?” The answer is no, but if I left it there, this blog post would only be 42 […]
Leveraging Muck Rack to Get Press Coverage for a Music Awards Show
I originally said no. When my longtime friend and colleague, Mitchell Cohen, asked if I could do public relations for the 10th annual Ameripolitan Country Music Awards, which he was producing, I said I was not sure I could get them the media attention they wanted. The show, set to take place in Austin, Texas […]
Press Releases for the Music Business
I get asked a lot about doing press releases for musical acts and other music industry businesses. I think this is an important topic because there is a fair amount of misinformation out there, a lot of well-intentioned advice like “You have to write a press release for your band!” that may not be right […]
Public Relations Exposed: How to craft the perfect press release for maximum media coverage
This video tries to answer the question “How do I write the perfect press release to get maximum media coverage?” The answer is not so simple. There is no perfect press release. There is only your perfect press release—one that delivers your special news in the most compelling way possible. The video includes live editing […]
Press Releases and Restaurant Marketing
Should I do a press release for my new restaurant? I get asked this question a lot, and the answer is usually, “Yes, but…” Public relations can be an effective component of a restaurant marketing plan, but success is not guaranteed. Success depends on execution. This video offers insights based on experience, including a lot […]
Press Release Examples: Sales & Marketing
This is the next in my series of videos offering press release examples. Today, we’re going to look at a press release for sales and marketing. It provides a refresher on the standard elements of a press release, along with some specific tips on how an effective sales and marketing press release is constructed. […]
