Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to believe that traditional methods like press releases have become outdated. However, press releases still hold a crucial place in modern marketing strategies. This article aims to shed light on the […]
Karen Tiber Leland has built her career, and a business, by helping CEOs, executives, and entrepreneurs build effective personal brands. Her work also encompasses the broader challenge of corporate branding. Her book, The Brand Mapping Strategy, offers insights into the branding process. It also provides a great deal of practical guidance for reaching personal branding […]
In an era where digital communication is the norm, the role of Search Engine Optimization (SEO) in press releases cannot be overstated. SEO is no longer just about getting your website to rank higher on search engine results pages. It also plays a crucial role in press releases, ensuring your news reaches a wider audience, […]
A business crisis can strike at any time, regardless of the size or industry of your organization. When such an event occurs, it’s essential to have a well-thought-out crisis communication strategy in place. One of the most effective tools to help you manage the situation is the press release. In this blog post, we will […]
People frequently ask me, “Can you publish an article about me in the Wall Street Journal?” or “Can you publish an article I wrote in the New York Times or on Yahoo News?” The fast answer is, “No.” This video takes the question a little further, sharing three things you should know about what it […]
Press release distribution is essential to any public relations or marketing strategy. A well-written press release can help generate media coverage, increase brand awareness, and ultimately drive sales or conversions. However, with so much content being published on a daily basis, it can be challenging to make sure your press release stands out and reaches […]
If you’re trying to figure out the best way to get media exposure for your business, chances are you’re hearing some confusing and potentially contradictory advice about hiring a public relations firm. Some might say that the traditional practice of retaining a full-service PR firm is old fashioned and no longer necessary. However, while many […]
Ready for some serious PR truth bombs? In this article, you will learn all about what you can and cannot say in the world of public relations. Let us start with a scenario: Imagine that a business has all the specs: a market-leading product, an awesome team that is passionate about the company’s mission, service […]
Meet HARO; it’s like a press release but flipped in reverse. HARO (or Help A Reporter Out) is a free online subscription service that connects reporters with PR teams and experts. HARO (at helpareporter.com) is run by Cision, the company that operates the PR Newswire press release distribution business and the Cision media database service. […]
