The headline is one of the most important parts of a press release. It’s often the first thing journalists and readers see, so you need to make it count. An effective headline grabs attention and succinctly conveys the main message of your release. When writing headlines for press releases, keep these tips in mind: […]
What Is Social Proof? I get asked this a lot by prospective clients. Or, they tell me, “I need social proof. Can you help me get it with a press release?” The answer to the latter question is a firm “maybe.” Social proof is about how we tend to behave in ways we see others […]
Should you write a press release for a crowdfunding campaign? Should you do public relations and write a press release for a Kickstarter campaign? I get asked these questions a lot. This video offers some guidance on this tricky subject. The short answer is no, press releases don’t help much with crowdfunding, mostly because reporters […]
How to write a #pressrelease for a business launch or product launch. This video offers press release examples (#pressreleaseexamples, showing how three companies launched themselves or products using press releases. It covers how to write a press release headline, how to write a press release lede paragraph, and executive quote. It talks about calls to […]
Should you promote your book in the media? The easy answer is “yes,” but the reality is not so simple. In this video, an experienced publicist shares his experiences and insights into what it takes to do successful book promotion in the press. Press releases for books are not always the answer. This video offers […]
Can AI write a press release? Can ChatGPT write a press release? We put this proposition to the test, comparing a press release we wrote for a client with the output of a free AI press release generator – feeding it the same information we got from our client. The results are pretty impressive, we […]
I frequently get asked “Can you place an article on the New York Times” or some other major media site. It’s an understandable question, because most people don’t have a good sense of how the #PR process works, and why would they? It’s an esoteric field. This video offers an explanation. The simple answer is […]
Professional Services for Public Relations Firms Comms Factory works with many small PR firms and solo PR practitioners, serving as an extra pair of helping hands. We write press releases for you to save you time. We help you meet tight deadlines when you’re overloaded with work. We are always anonymous. No one knows […]
In public relations and communications, navigating a company’s message through the fast-paced river of information can be akin to steering a ship through a storm. Amid this turmoil, the trusty old press release steadfastly holds its ground as an indispensable beacon guiding your news to the shore of public attention. Yet, the influx of information […]
