Book Review: Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line

Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, by Evan Nierman, provides deep insights and practical advice for anyone who needs crisis public relations. And, who might that be? Well, everyone, according to Nierman. He’s right, of course. Every business, and certainly every famous person, will have a public crisis that […]

How to Write a Press Release for a Book

We often get asked about how to write a press release for a book. In some cases, it’s more about how to write an author press release, but whether it’s for a publisher or an author, the process is similar. Here are some basic characteristics that define a good book press release. Avoids sounding like […]

How To Write a Press Release: The 7 Ground Rules

This is part of our ongoing series of articles on how to write a press release. As we explain in our course on how to write press releases and get publicity, a press release is a distinct form of writing. It’s not marketing. Nor is it journalism. It’s sort of a hybrid of the two, […]

Professional, straightforward, quick and super talented

“Hugh and his team at Comms Factory are great to work with—professional, straightforward, quick and super talented at what they do. They open doors for entrepreneurs. Highly recommend.” – Kimberly Poppe, Co-Founder, Modern Faeries