This video looks at the relationship between #marketing and #publicrelations (marketing PR). The two disciplines are related and often overlap. In general, PR supports marketing by helping customers become aware of products and services—and then moving them from awareness to consideration and finally preference and purchase. In this way, public relations helps drives the buyer’s […]
Sending out press releases is a common public relations tactic used by businesses, organizations and individuals to get media coverage and promote news. But how can you tell if your press release campaign is successful? Here are some tips for measuring the impact and results of your press releases: Track Media Pickup and […]
What Is Press Release Submission? #PressReleaseSubmission I get asked this question quite a lot, so I thought I would create a short video to explain what press release submission is, and how it contrasts with #pressreleasedistribution or syndication. There is significant confusion around this question. Press release submission is also known as media outreach, which […]
What is public relations? It’s a simple question, with a slightly complicated answer. This video tries to answer it. We look at the purpose of PR, as well as the forces that make PR work difficult. Photo credits: Photo by cottonbro studio: https://www.pexels.com/photo/the-new-york-times-newspaper-3944377/ Photo by Terje Sollie: https://www.pexels.com/photo/person-holding-canon-dslr-camera-close-up-photo-320617/ Photo by Lisa Fotios: https://www.pexels.com/photo/a-person-reading-news-in-the-cellphone-11366392/ Photo by […]
The headline is one of the most important parts of a press release. It’s often the first thing journalists and readers see, so you need to make it count. An effective headline grabs attention and succinctly conveys the main message of your release. When writing headlines for press releases, keep these tips in mind: […]
What Is Social Proof? I get asked this a lot by prospective clients. Or, they tell me, “I need social proof. Can you help me get it with a press release?” The answer to the latter question is a firm “maybe.” Social proof is about how we tend to behave in ways we see others […]
Should you write a press release for a crowdfunding campaign? Should you do public relations and write a press release for a Kickstarter campaign? I get asked these questions a lot. This video offers some guidance on this tricky subject. The short answer is no, press releases don’t help much with crowdfunding, mostly because reporters […]
How to write a #pressrelease for a business launch or product launch. This video offers press release examples (#pressreleaseexamples, showing how three companies launched themselves or products using press releases. It covers how to write a press release headline, how to write a press release lede paragraph, and executive quote. It talks about calls to […]
Should you promote your book in the media? The easy answer is “yes,” but the reality is not so simple. In this video, an experienced publicist shares his experiences and insights into what it takes to do successful book promotion in the press. Press releases for books are not always the answer. This video offers […]
Can AI write a press release? Can ChatGPT write a press release? We put this proposition to the test, comparing a press release we wrote for a client with the output of a free AI press release generator – feeding it the same information we got from our client. The results are pretty impressive, we […]
Comms Factory is a new kind of public relations firm. We serve the unique publicity needs of entrepreneurs, small businesses, medical practices, non-profits, artists, authors, and musicians. Unlike retainer-based PR firms, we work on a pay-as-you-go basis, with fixed-price gigs for press release writing, distribution, and media outreach.
Copyright © 2021 – 2026 by Comms Factory, All Rights Reserved..
