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Public relations should follow a strategy. This means aligning your PR process and spending with a clear set of business objectives. This video provides an overview of public relations strategies, focusing on the key execution tactic of landing the media pitch.
Ever wonder how authors and businesses get on radio and TV? Sometimes, like if you’re very newsworthy, they will call you. Most of the time, though, you have to call them. You can get on radio and TV if you have an idea for a segment that’s interesting to a show’s audience. This means preparing […]
Press release distribution can be a powerful tool in your marketing and PR arsenals. However, it is not well understood, and unfortunately there’s a lot of vendor hype (and sometimes even misleading promotion) around press release distribution. To help you become a well-educated consumer of press release distribution services, in this video I offer 5 […]
What does it take to do startup public relations right? Here are five tips from Hugh Taylor, CEO of Comms Factory, who has done PR for startups backed by such major venture funds as Draper Fisher Jurvetson and Redpoint Ventures. In this video, Taylor talks about the value of waiting until you’re ready, building your […]
What does a public relations executive do all day? In this video, we take you through a day in the life of a public relations professional. It covers regular tasks like checking the news, check for mentions of your company, managing ongoing PR projects and keeping your public relations plan up to date. We also […]
If you’re building a cryptocurrency venture, public relations is (or should be) one of your avenues of promotion. You may be asking “How do I get my cryptocurrency press release published?” or figuring out how to get press your release on Yahoo! Finance and MarketWatch. Writing and distributing a press release for cryptocurrency is not […]
This video takes you through press release examples. These include examples of a press release announcing an event, a press release announcing a personal achievement, a press release announcing a crowdfunding campaign, a press release for a class, a press release for a new product, a press release for a book launch and an example […]
What’s a fair price for a press release? What does a press release writer charge? This video offers one take, which is to avoid low cost press release writing services. As in so many areas of life, you get what you pay for. A properly-priced press release price should reflect its degree of quality. If […]
