We often get asked, “What is the best press release format?” This article explores the issue and offers some insights into why press release formatting matters, what your options are, and how you might want to approach the topic. What do people mean when they talk about press release formatting? What is press release […]
If you run your own business, and you believe that getting media attention will help your business grow by attracting customers or burnishing your reputation, you may conclude that you need a publicist. How do you get from “I need a publicist” to getting your business covered by the press? This article explores some of […]
Let’s see if this sounds right: You want your business to get covered in the press, but you’re not sure how to make that happen? Well-meaning colleagues offer advice ranging from “hire a PR firm” to “find a freelance PR person” to “get a publicist?” If you’re confused about what these terms mean, and what […]
We get asked this question every day: “If you write a press release for me, will it increase traffic to my website?” The frustrating answer, as in so many marketing dialogues, is, “It depends.” The content of the press release matters for traffic, as well as what you do with it. Obviously. Writing a press […]
Some of the best—and worst—conversations I have had with prospective clients start with the phrase, “I need a press release.” In some cases, the client knows exactly what he or she wants, and I am more than happy to write a press release for them, distribute it, and so forth. Often, though, the inquiry comes […]
Has anyone ever told you that you’re “the best kept secret” in your field? It’s a compliment, but also a bit of feedback that you haven’t done a good job of promoting yourself. Let’s say you’re a business consultant, and you would be busier if more corporations knew about you. That would be nice, right? […]
If you’ve ever stood in an empty store and wondered why no one was coming in to shop, you will understand the value of publicity. Publicity is about making the buying public aware of your business, without paying for advertising. This article explores the nature of publicity, why it’s important, and how to get it. […]
It’s time to write another blog that answers the questions I get asked the most frequently: Today, I reply to a perennial favorite: “Can you place an article for me in the New York Times or Business Insider?” The answer is no, but if I left it there, this blog post would only be 42 […]
I originally said no. When my longtime friend and colleague, Mitchell Cohen, asked if I could do public relations for the 10th annual Ameripolitan Country Music Awards, which he was producing, I said I was not sure I could get them the media attention they wanted. The show, set to take place in Austin, Texas […]
Distributing a press release internationally can help spread the word about your company or products across borders. However, directly translating a release may not resonate well in all markets. To be effective, press releases need to be localized to align with the culture, preferences, and media landscape of each target country. Follow these steps […]
Comms Factory is a new kind of public relations firm. We serve the unique publicity needs of entrepreneurs, small businesses, medical practices, non-profits, artists, authors, and musicians. Unlike retainer-based PR firms, we work on a pay-as-you-go basis, with fixed-price gigs for press release writing, distribution, and media outreach.
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