Some of the best—and worst—conversations I have had with prospective clients start with the phrase, “I need a press release.” In some cases, the client knows exactly what he or she wants, and I am more than happy to write a press release for them, distribute it, and so forth. Often, though, the inquiry comes […]
Has anyone ever told you that you’re “the best kept secret” in your field? It’s a compliment, but also a bit of feedback that you haven’t done a good job of promoting yourself. Let’s say you’re a business consultant, and you would be busier if more corporations knew about you. That would be nice, right? […]
If you’ve ever stood in an empty store and wondered why no one was coming in to shop, you will understand the value of publicity. Publicity is about making the buying public aware of your business, without paying for advertising. This article explores the nature of publicity, why it’s important, and how to get it. […]
It’s time to write another blog that answers the questions I get asked the most frequently: Today, I reply to a perennial favorite: “Can you place an article for me in the New York Times or Business Insider?” The answer is no, but if I left it there, this blog post would only be 42 […]
I originally said no. When my longtime friend and colleague, Mitchell Cohen, asked if I could do public relations for the 10th annual Ameripolitan Country Music Awards, which he was producing, I said I was not sure I could get them the media attention they wanted. The show, set to take place in Austin, Texas […]
Distributing a press release internationally can help spread the word about your company or products across borders. However, directly translating a release may not resonate well in all markets. To be effective, press releases need to be localized to align with the culture, preferences, and media landscape of each target country. Follow these steps […]
Sending out press releases is a common public relations tactic used by businesses, organizations and individuals to get media coverage and promote news. But how can you tell if your press release campaign is successful? Here are some tips for measuring the impact and results of your press releases: Track Media Pickup and […]
The headline is one of the most important parts of a press release. It’s often the first thing journalists and readers see, so you need to make it count. An effective headline grabs attention and succinctly conveys the main message of your release. When writing headlines for press releases, keep these tips in mind: […]
In public relations and communications, navigating a company’s message through the fast-paced river of information can be akin to steering a ship through a storm. Amid this turmoil, the trusty old press release steadfastly holds its ground as an indispensable beacon guiding your news to the shore of public attention. Yet, the influx of information […]
Businesses have a multitude of channels to communicate with their customers. Social media platforms and digital marketing techniques have taken center stage, leading some to believe that traditional methods like press releases have become outdated. However, press releases still hold a crucial place in modern marketing strategies. This article aims to shed light on the […]
Comms Factory is a new kind of public relations firm. We serve the unique publicity needs of entrepreneurs, small businesses, medical practices, non-profits, artists, authors, and musicians. Unlike retainer-based PR firms, we work on a pay-as-you-go basis, with fixed-price gigs for press release writing, distribution, and media outreach.
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