How to Build Professional Credibility through Public Relations

Has anyone ever told you that you’re “the best kept secret” in your field? It’s a compliment, but also a bit of feedback that you haven’t done a good job of promoting yourself. Let’s say you’re a business consultant, and you would be busier if more corporations knew about you. That would be nice, right? […]

Publicity: The Art of Getting Your Business Featured in the News

If you’ve ever stood in an empty store and wondered why no one was coming in to shop, you will understand the value of publicity. Publicity is about making the buying public aware of your business, without paying for advertising. This article explores the nature of publicity, why it’s important, and how to get it. […]

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