What Do You Need for a Press Kit?

The phrase “Press Kit” makes me think of John Oliver, who might describe it as “A collection of digital files that has nothing to do with ‘press’ or ‘kit.’” As with so many other concepts whose names have long outlived their actual meaning, the press kit is a staple of public relations that has changed […]
Highly recommend his services

“I’ve been working with Hugh and his team for over 5 years and they didn’t disappoint once. Will highly recommend his services.” – Yafees Sarwar (verified owner) – January 20, 2021
They really “got me” and my message

“I have to say, I was impressed how the Comms Factory people really ‘got me’ and my message for my little tech startup. I filled out the form, next thing I know I have a press release that sort of said what I was saying in my head. Cool stuff ;)” – Simon P., Seattle […]
A great experience…

“The whole process went smoothly. After ordering, I filled out the form. Comms Factory had a question or two for me, which they emailed over. They wrote a good first draft. I had some revisions, which they took care of in a day. Now, I have a press release I can show to my local […]
Headline Do’s and Don’ts

A quick take on what to do, and not to do, to write great press release headlines.