Do Press Releases Help with SEO?

I often get asked if a press release can help with search engine optimization (SEO). A related question is, “Does press release distribution help your SEO?” The best answer to the question “Do press releases help with SEO?” is, “Yes, but…” I know. It’s not very satisfying, but it’s reality. Let’s explore this issue, because […]

What Is the Best Press Release Format?

We often get asked, “What is the best press release format?” This article explores the issue and offers some insights into why press release formatting matters, what your options are, and how you might want to approach the topic.   What do people mean when they talk about press release formatting? What is press release […]

I Need a Publicist

If you run your own business, and you believe that getting media attention will help your business grow by attracting customers or burnishing your reputation, you may conclude that you need a publicist. How do you get from “I need a publicist” to getting your business covered by the press? This article explores some of […]

Hiring a Publicist: What You Need to Know to Get Results without Overspending

Let’s see if this sounds right: You want your business to get covered in the press, but you’re not sure how to make that happen? Well-meaning colleagues offer advice ranging from “hire a PR firm” to “find a freelance PR person” to “get a publicist?” If you’re confused about what these terms mean, and what […]

Hiring a Low Cost PR Firm: A Guide

Publicist Service

Need a Publicist Service that fits your budget? Learn how to find an affordable publicist to get your brand noticed and build credibility. Get started now!

Do Press Releases Drive Web Traffic?

We get asked this question every day: “If you write a press release for me, will it increase traffic to my website?” The frustrating answer, as in so many marketing dialogues, is, “It depends.” The content of the press release matters for traffic, as well as what you do with it. Obviously. Writing a press […]

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