Understanding Press Release Writing and Distribution

Some of the best—and worst—conversations I have had with prospective clients start with the phrase, “I need a press release.” In some cases, the client knows exactly what he or she wants, and I am more than happy to write a press release for them, distribute it, and so forth. Often, though, the inquiry comes […]

How to Build Professional Credibility through Public Relations

Has anyone ever told you that you’re “the best kept secret” in your field? It’s a compliment, but also a bit of feedback that you haven’t done a good job of promoting yourself. Let’s say you’re a business consultant, and you would be busier if more corporations knew about you. That would be nice, right? […]

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