Day: December 21, 2021

Landing a client on local news

Landing a client on local news | Comms Factory

My Little Outfit, a business that sells “gently loved” children’s clothes, entered a partnership with a non-profit that helps homeless families to provide homeless mothers with baby clothes. We worked with My Little Outfit to craft a media query that suggested an on-air segment about helping moms in need during the holiday season. Courtney Kanner […]

Book Review: Renegade Marketing

Book Review: Renegade Marketing | Comms Factory

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers CMOs a collection of thoughtful, practical insights into what it really takes to succeed in marketing a corporate brand. Neisser, an experienced marketing consultant and “Chief Marketing Renegade” at Renegade, the marketing firm he founded, has a lot of valuable ideas to […]